Clyde Mays
Find The Rebel In You
Challenge
To create a video displaying their roots as whiskey makers to display their authenticity.
Solution
In partnership with Bender Studios, we wrote a script that connected Clyde May's history as a whiskey maker and appealed to "finding the rebel in you." From there, we utilized different camera and lighting techniques to place emphasis on the product while connecting with the emotion of the voiceover.
