Meater

Rasheed Philips

Challenge

In Partnership with Bender Studios, Meater wanted a campaign displaying 3 professional cooks displaying their Bluetooth meat Thermometer.

Solution

We know the best way to sell a meat thermometer is to watch someone who is known for cooking meat, use the meat thermometer. We partnered with Rasheed Philips, barbeque extraordinaire, to highlight him cooking brisket, tri-tip, and a tomahawk steak all while using the Bluetooth Themometer that Meater wanted to Highlight. The final video was used on all social media platforms to boost sales.